This interview with communications specialist Rebecca Laskary focuses on the relevance and value of client communication in the current marketplace.

In the interview, Rebecca:

• Outlines communications trends and their relevance for small and medium sized businesses.
• Analyses the value and long term benefits of client communication.
• Focuses on the ways and means of conducting and enhancing client communication - what to do, how to do it, the resources required and what to expect as a result.

Some of the aspects of communication covered in this interview include:

• Building consumer/client confidence
• Client care
• Client surveys
• Upselling
• Keep-in-touch marketing
• Electronic communication
• Meetings
• Publications etc

Rebecca offers practical advice and guidance for taking immediate steps towards improving client communication to increase client satisfaction and client engagement or sales.

Duration:  23 minutes; 55 seconds