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The Art Of Influence
by Paddy Spruce

Influencing others is the most important part of a CEO's role. Unless you do everything yourself, you need to 'influence' others to perform or behave in the best interests of your customers or your organisation. You also need to encourage people to 'think'. Have you ever heard someone say 'I am not paid to think'?

We have all had managers who have used methods that leave us less than motivated. The challenge is to influence others in a way that motivates them to treat the business as their own. The current cliché for such behaviours is 'win-win' where both parties are happy with the outcome of a discussion or negotiation.

A wise CEO or Manager will have a wide range of behaviours to choose from and will have the ability to select which behaviour is appropriate in a given situation. A life time of habits may make it difficult to change behaviour but it is possible with practice and patience.

During this audio presentation you will learn how to create quick rapport with anyone and influence in positive and constructive ways. You will also learn five behavioural styles and a method of choosing which is appropriate.

The behaviour of a CEO can motivate or demotivate. Strong leadership behaviour can ensure business success. This audio program will give you important information to expand your behavioural options and influence everyone who contributes to the success of your organisation. A small change in behaviour can have massive and long term consequences.





 CD $22.00*





* Pricing in Australian Dollars


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